1. Use White Space.
Customers - whether
they're your boss or a friend - want to cram as much
information as possible onto a page. Sometimes you just
have to know when to say no, though. A little white
space space will go a long way to getting your
information read.
2. Use Boxes.
Boxes help to emphasize
information such as testimonials. It is a fact that
people read information in boxes 2 times as often as
text without a box...just don't overdo it or you will
lose your effect.
3. Use Only 2 or 3 Fonts.
Too many fonts becomes distracting. It's that
simple.
4. Tie Headings to Text Headlines should be
visually tied to the text they head. That means you want
very little space between your headline and the
following text, and a larger space between the end of
the text and the next headline.
5. Don't Use Too Much Clipart. Too much
clipart in a brochure is a dead giveaway that your
marketing piece was done at home. Most designers
have access to large collections of stock photo's and
should be able to help you find the perfect picture for
your brochure.
6. Proofread.
It is more than just
running spell check on your text. Make sure both you and
your client proof the brochure.
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